Anti-ageing products are everywhere from the TV to the magazines and billboards that we see daily. There is a constant bombardment from the media to turn back the years and look younger. the easiest way to do this is to buy a superbly packaged, superbly expensive and superbly chemical pot of anti-ageing cream.No longer are wrinkles considered to give a face character, they are now seen as a slippery slope to looking like your grandmother. According to a Boots survey, one in three women over 30 in the UK now use an anti-ageing product and the latest figures show that we spend more than £650 million on them each year.
There are hundreds of products on the market and the majority of them include Vitamin A, Vitamin C, Alpha-hydroxy Acids and Retinoids. All are promoted to help reduce wrinkles. Some of the biggest names in anti-ageing products are L'Oreal, Olay, Roc and No7. However research goes to show that these products actually have little or no effect on the skin and all they are good for is good packaging and advertising with people like Andie Macdowell and Jane Fonda fronting campaigns for L'Oreal.No wonder the products are flying off the shelves with all the images of beautiful, AIRBRUSHED women.
There is little a cream can do to take back years of sun exposure, smoking, genetics, drinking and an unhealthy diet so the key ingredient to all these products in my opinion is not all these chemicals but to start looking after your skin at a young age-drink plenty of water, wear sunscreen and take it easy on the cigarettes and booze!



